Art Metropole is pleased to launch the first poster from Instant Coffee’s new neon poster series; There Is No Romance in Taking a Risk. Instant Coffee’s Poster Show and its Neon Room installation will take place on Saturday February 10, through March 3rd, 2007 at Art Metropole.
The posters were produced in Los Angeles by a firm specializing in street advertising. The limited edition letter press prints, reflect a street psychology and a promoter’s need to distinguish a brand in a saturated urban environment. Produced in day-glo orange and pink, printed on heavy card, the text based work examines Instant Coffee’s ongoing strategy of branding through sloganeering. The statement is at once effusive, non-commital and critical of Western intellectual processes of rational understanding.
Please join us for a cocktail at the opening on Saturday February 10 between 2 and 6pm at which time we will open Instant Coffee’s Neon Room. The artists will be in attendance.
Instant Coffee is a service oriented artist collective now based in Toronto and Vancouver. The domain name Instant Coffee was registered in May of 2000. Instant Coffee’s motive for initiating “services” came from our desire to place relational activities, more directly communication, at the core of our practice. Ultimately, we believe that communication is the primary function of artistic production, but what is meant by communication or the building of relations is continually under negotiation. Together we have developed a practice that culminates in bringing together large numbers of artists, designers, musicians and other cultural producers under loosely themed events. We offer networking services that promote local, national and international activities and publish a monthly on-line magazine, Instant Coffee Saturday Edition. In conjunction with our events, we also publish bookworks, posters and other multiples. Instant Coffee’s most consistent members are Jinhan Ko, Jenifer Papararo, Kate Monro, Cecilia Berkovic, Jon Sasaki, Emily Hogg and Kelly Lycan.
1: Kian Reilley-Monro taking in the works.
2: Kian Reilley-Monro discussing colour field theory.
3: Letter-pressed ink on board, 56 x 71 cm, edition of 50, signed & numbered.