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Alejandro Cartagena
Gato Negro Ediciones / Chaco
Artists' Books
11.5 × 16.5 × 0.6 cm
60 pp

The deliberate use of merchandising strategies in presidential campaigns and governmental communications have in the past decade sought out ways to close the gap between the people and their candidates or government officials. The epitome of such strategies can be found in one section of the official web site of the Mexican presidency entitled “My picture with the President”. Now six years into his devastating presidency, it seems clear that the only thing president Enrique Peña Nieto has been interested in all along was looking his best with his fans.

El deliberado uso de la mercadotecnia y la publicidad en las campañas presidenciales y de comunicación de gobierno, ha tratado de encontrar formas para lograr un “acercamiento” del “publico” con el candidato o político en cargo. El epítome de esta estrategia es visible en la página de web oficial de la Presidencia de la República de México, donde unos de las secciones principales es titulada “Mi foto con el Presidente”. A seis años de su devastador sexenio queda claro que lo único que le importa al presidente Enrique Peña Nieto, es verse bien con su gente.

Softcover, perfect-bound, b/w

  1. Enrique 2012-2018

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