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Secret Word is Hype

Ronald Philapson
Artists' Books
24 × 29.5 × 4 cm

“ACTION FEEL”, “MADE for Party”, “Iron Eagle By Urban Style”, “Speedster Automotors”, “NEW YORK REBEL CREW INC”, “Miss BRAZIL 1970?, “QUALITY EXTRA Paradise Beach STRONG QUALITY”, …

The book presents one hundred and fifty-two drawings of mainstream t-shirt designs. The publication is accompanied by an anonymous letter from a former H&M t-shirt graphics designer.

Graphic design by Ronald Pihlapson & Indrek Sirkel

  1. Secret Word is Hype

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