Project simulates an advertisement within the pages of the Der Standard Kultur section (4 pp.) of the Vienna newspaper. The project coincided with General Idea’s installation PLA©EBO (Helium), consisting of custom-shaped helium-filled balloons (variously recorded as 4500 or 4800) released in the Westbahnhof U-Bahnstation during the exhibition Expanded Art, Wiener Festwochen, Vienna, 9 May – 19 June 1992. An offset publication, a project for Der Standard, 19 May 1992 of an unknown Edition size, of which 30 plus 3 A/Ps are signed and numbered