From 1969 to 1974, Vincent Trasov assumed the identity of Mr. Peanut to examine identity, persona, anthropomorphism and contemporary mythology. In 1974 he ran for mayor of Vancouver, as Mr. Peanut, with the support of the artistic community on an art platform; “P” for performance, “E” for elegance, “A” for art, “N” for nonsense, “U” for uniqueness and “T” for talent. He received only 5% of the vote, but most of the attention from the media.